The
question came up last week and has been rolling around in my head since.
It is a
totally legit question and the answer should just pour out of me without much
thought. I have after all, spent the last four months putting together the
concept in a schmancy business plan type of formula and have it all coming
together nicely in my mind.
So, why
is it so hard to materialize it into a tidy little statement when asked?
Simply
put … it is just a place to showcase all the local awesomeness that I know we
are surrounded by here in the Annapolis Valley & hopefully make it easy for
shoppers to find what they need/want/desire. Simplify it for the local consumers
so they can keep their money in their community and grow businesses worthy of
the support.
So
there it is, all rolled up into a neat and tidy little paragraph. That shouldn’t
have been so difficult, but honestly it feels so much more than that and so full
of potential that to put it so simply seems an injustice. And, this is where
things derailed during my first approach to explain Market Between the
Mountains. I rambled, I provided an abundance of information and everything in
my oodles of pages of planning came spilling out in a messy and complicated jumble
of an answer.
It’s
marketing and social media awareness. It’s advertising and supporting our
neighbors. It’s a cozy meeting place in a cozy little town for businesses and people
alike. Its fun & supportive hype centered on shopping local.
And
more…..
